The Problems And Prospect Of Poultry Marketing And Production. (A Case Study Of Orhionmwon Local Government Area, Edo State)

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Abstract

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Brief Introduction

Poultry refers to all domesticated birds kept for meat and eggs production. Eggs and poultry meat are produced primarily for food consumption. Eggs are also used in various food industries like the manufacturing of confectionary (i.e. sweet chocolate cakes etc.). They are also used for the manufacturing of cosmetics for infection diseases while the feathers may be used for making pillows and mattresses.

Some species of poultry are suitable for genetic nutritional and physiological studies because of their relatively low cost of maintenance, proliferation (a rapid growth or increase in numbers), and short generation intervals.

In the earlier time, the keeping of poultry was not being considered as a major occupation; that is birds were kept to obtain some money and in most cases for pleasure and pastime cock fighting. In some areas or communities, fowls are still used in the past as a means of knowing what times of day, most especially the cock (i.e. male fowl).

Poultry farming started those days when our local farmers used the old and extensive method in keeping fowls, goats, sheep, pigs, and other related domestic animals proved that the poultry section was a profitable venture too. Gradually, poultry keeping developed into a commercial enterprise involving thousands of birds, large poultry units, replace small ones while more efficient strains of birds, balanced feeds, intensive housing, and better poultry equipment come into use.

Table of Content

Chapter One
Introduction
Background of the study
Statement of problem
Purpose of the study
Research question
The significance of the study
Scope of study
Objective of the study
Limitation of the study
Definition of terms

Chapter Two
Literature review
Storage and transportation
Illiteracy
Characteristics of the product
Disease outbreak
Shortage in feeding ingredients
Unorganized farm of marketing
Storage of feed
Problem of finance
Inadequate research on marketing
Perishability of most poultry products

Chapter Three
Methodology
Population of study
Sample procedure/techniques
Research instrument
Validation of research instrument
Method of data collection
Method of data analysis

Chapter Four
Data analysis

Chapter Five
Summary, conclusion, and recommendation
Principal findings
Summary
Recommendations

References
Questionnaires