Brief Introduction

A product includes all the peripheral factors that contribute to a consumer satisfaction i.e. when you eat in a restaurant, the product is more than just the food, it includes the quality of the service and the atmosphere (Mauser and Schwartz 1982).

Hence in purchasing a product, a consumer would desire it to be or expect it to be of good quality, in order to meet his needs, expectation and for his ultimate satisfaction.

Fine quality products leads to consumer’s good will and satisfaction that manifest themselves in the form of repeat sales, loyal to customers and clients and testimonial to prospective customers or clients (Donnely, Gibson and Ivancevich 1987). Therefore it is up to the producer or manufacturer to maintain that quality to ensure consumers satisfaction.

Generally, Nigeria-made products  are often referred to as being inferior and of low quality. This has drastically reduced the demand for local products and has further discouraged private entrepreneurs from investing in some local industries. It has been observed over the years that many companies are either folding up or carrying out mass retrenchment due to lack of patronage of their products.

Table of Content

CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
1.2 Purpose of the Study
1.3 Statement of the Research Problem/Research Question
1.4 Objectives of the Study
1.5 significance of the Study
1.6 Scope of the study
1.7 Limitations of the Study
1.8 Hypothesis
1.9 Definition of Terms

CHAPTER TWO: LITERATURE REVIEW
2.0 introduction
2.1 Determining the Promotional Activities of Small and Medium Scale Businesses
2.2 Problem of Identifying the Marketing Channels Available to Small Scale Businesses
2.3 To Determine How Small and Medium Scale Businesses Sustain Patronage of their Goods and Services
2.4 To Find out how Marketing Activities Contribute to the Turnover of Small and Medium Scale Businesses
2.5 To Determine the Cost of Raw Materials for Small and Medium Scale Businesses

CHAPTER THREE: METHODOLOGY
2.1 Introduction
2.2 The Population and Sample of Study
2.3 Data Collection Methods
2.4 Research Hypothesis
2.5 Sources of Data
2.6 Research Instrument
2.7 Data Analysis Method

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Research Findings

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary of Findings
5.3 Discussion of Findings in Relation to the Objectives
5.4 Policy Implication of Findings
5.5 Conclusion
5.6 Recommendations

Bibliography
APPENDIX