Brief Introduction
As far back as 1892 when banking started in Nigeria, the need for the development of new consumer credit products was not much needed as few banks then were in operation. But as of 1986 when the Structural Adjustment Programme (SAP) was introduced by the federal government of Nigeria a new era characterized by deregulation of the banking system took place.
Worse still, deregulation gave room for the formation and licensing of numerous new command and merchant banks. This however brought what we call aggressive competition among the commercial banks, which finally led to the introduction of new consumer credit products in the Nigerian commercial banks.
This period brought a total disappearance of armed char banking in Nigeria. As new banks sprang up, heavy competition becomes the order of the day. This with commercial banks and about 190-branch offices in 1960, there emerged no fewer than 124 commercial and merchant banks (with 2076 branches) as it the end of December 1994 according to a report released by the Central Bank of Nigeria.
Table of Contents
Cover page
Title Page
Approval Page
Dedication
Acknowledgment
Table of Contents
Abstract
CHAPTER 1: INTRODUCTION
Background of the Study
Statement of Problem
Purpose of the Study
Significance of the Study
Scope, Limitations and Delimitations
Definition of Terms
CHAPTER 2: REVIEW OF RELATED LITERATURE
Definition of new Consumer Credit Products
Some of the Nigerian commercial banks services (products)
Intercontinental bank products and services and credit products
Problems of financial services marketing of Nigerian
Commercial banks’ new consumer credit products
Effect of the new consumer credit products in Nigeria
Commercial banks
Ways of improving marketing banks financial services (products)
Marketing mix As A Tool To Influence Target Market On Consumer
Credit Products in Banks
Pricing and product cycle
Reasons for customers dissatisfaction with Nigerian
Commercial banks
CHAPTER 3: RESEARCH DESIGN AND METHODOLOGY
Research Design
Area of Study
Population
Sources of Data Collection
Secondary Data
Sample and Sampling Techniques
Method of Investigation: Method of Data Presentation
Method of Data Analysis
CHAPTER 4: DATA PRESENTATION AND ANALYSIS
Data Presentation
Analysis Presentation
Test Hypothesis
CHAPTER 5: FINDING, CONCLUSION AND RECOMMENDATION
Summary of Findings
Recommendation
Conclusion
Bibliography
Appendix – Letter of Introduction
Designed Interview Questionnaire
